A first visit incentive at timeshares will usually offer you a heavily subsidized rate for stay at the resort. Some resorts may also offer you complimentary use of several paid amenities during this visit so that you can experience all the benefits of the resort. It is generally a no-obligation visit and you are not required to purchase the timeshare necessarily. It makes sense to ask for such offer or avail of this incentive if you are serious about buying a particular timeshare. Usually such incentives are clubbed together with a sales presentation as a part of the resort's sales promotion activities, so you should be prepared to attend such a program. For more info, see Buying Timeshare: What is a First-Day Incentive?